Cocosoils
Easter Campaign
Year
2025
Type of Project
In-House Work
My Role
Graphic Designer
Case Study
Objective
The task was to develop a comprehensive, end-to-end innovative strategy for three consecutive summer campaigns. We launched with Easter, where the goal was to break away from traditional clichés and focus on spring motifs that defy stereotypes. The leitmotif of the entire project was to set the right vibe through a fluid transition between each promotion, guiding the user from a spring mood into the peak of summer.
Process
Following several brainstorming sessions and research with the Project Manager, we defined a creative direction for each of the three stages. We sought a perfect balance between aesthetics and gamification: ranging from sliders and popup mechanics to ad creatives and newsletters: with the goal of driving higher engagement while evolving the brand’s visual identity at every step.
Outcome
All three promotions were highly successful and led to a significant increase in revenue throughout the period. They proved to be the primary drivers for the brand’s business growth during the year, demonstrating how a well-planned visual transition can deliver substantial business results.
